Hacking your value ladder for your affiliate marketing business
In this video i will explain what Hacking your value ladder for your affiliate marketing business looks like.
The value ladder is a concept that Russell Brunson introduced in his dotcom secrets book and it kind of replaces the entire need for a business plan.
It is a visual layout of all your services you offer as a business or in this case as an affiliate.
Most people think this value ladder principle doesn’t apply to their business but it applies to any business.
So check out how you can create a value ladder for your business.
The value ladder starts with a free product or lead magnet (bait) at the bottom and the value and price increases on every step of the ladder .
Ideally, you would like to sell people your best, most expensive product right? But it’s unlikely someone would buy that from you if they didn’t know who you were yet.
With a value ladder, you can offer something to people at a lower price point, where they are more willing to pull out their wallets.
Then once you demonstrate the value you can actually provide, you’ll get a certain percentage of buyers climbing up your ladder to purchase your more expensive, but more value-packed products.
Russell then introduces the concept of a sales funnel. This is the online process you need to setup to have customers ascend the levels of your value ladder.
This is just a quick intro as rest of the book goes into more detail about the strategy and psychology for building out your sales funnels Get the dotcom secret book here for free : http://bit.ly/WTRsecrets if you are really interested in growing your business.
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